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Dainese North America Custom Works Tour 2018

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The Custom Works Tour Is Now Seamlessly Integrated With A Multi-Channel Experience That Begins With Their Online 3D Configurator

COSTA MESA, Calif. – September 28, 2018 - Dainese (www.dainese.com) the world leader of protective wear for dynamic sports, announces the 2018 USA tour of Custom Works, which provides fully-customized and made-to-measure motorcycle racing suits and jackets for race and street enthusiasts. https://customworks.dainese.com/

The Custom Works tour will visit USA cities where Dainese has partners with select retail stores. Through Custom Works, a master tailor will take measurements and walk the customer through the selection process of materials, color choices and the potential wish list of add-ons, logos, special numbers and other options to ultimately create their dream suit.

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The program, is now fully integrated with a multi-channel experience that begins online, with the 3D Configurator, and continues in the Store where the personalized garment is delivered to the Customer; an engaging process that combines the practicality of digital configuration with the craftsmanship of a unique, handmade product. Accessible via the website, the 3D configurator allows each motorcyclist to personalize his/her leather suit, jacket or pants in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colors of the various parts, select accessories (plates, sliders), and upload words and/or images that are immediately visible on the 3D garment. 

Once the design is complete, the customer saves the model and books an appointment during which sizes are taken. The purchase is then completed at a Certified Custom Works Center - a network of stores authorized and certified by Dainese to offer the Custom Works service. 

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The 25 anatomical measurements needed for the personalized garment are taken with the support of a specialized consultant. Special consideration is also given to the customer's specific needs and the expected use of the product. At the Store, customers can actually touch the technology, materials, finishes and accessories that give life to the most advanced leather suits.

Once complete, the measurements and customization specs are sent to Dainese’s production facilities, where each piece is hand-sewn by professionals, many of whom do custom sewing for Valentino Rossi suits. 

“We at Dainese always stress the critical importance of fit for optimal protection and safety. And we’re bringing that on the road through the Custom Works Tour, a once-in-a-lifetime opportunity to get a completely made-to-measure, Dainese suit that’s fully customizable - literally every stitch is made for you,” said Roberto Sadowsky, Dainese North America Executive VP. “We are proud to bring this opportunity to riders across North America who are looking for the very best and trust Dainese’s heritage and craftsmanship to make it happen.”

Since its inception in 1972, Dainese has remained at the forefront of technical innovations in motorcycling gear, making racing leather suits for champions including Valentino Rossi, Giacomo Agostini, Eddie Lawson, Kenny Roberts, Sr., among many others. The company’s forward thinking and uncompromising design approach has brought protection advances including knee sliders, back protection, aerodynamic hump and D-Air® technology to the market for ultimate performance and safety.

Over 40 years of experience in the field culminated in this launch of the Custom Works program, which allows every client to get the perfect leathers of their dreams, made by the trained specialists of the leading manufacturer of protective motorcycle wear.

Custom Works North American Tour Dates & Locations

  • OCT 2 - 3 – RIDERS CHOICE - 2276 Dixie Rd, Mississauga, ON L4Y 1Z4, Canada

  • OCT 4 – 613 MOTORSPORTS - 1456 Cyrville Rd, Gloucester, ON K1B 3L9, Canada

  • OCT 5 - 6 – NADON SPORTS - 645 Rue Dubois, Saint-Eustache, QC J7P 3W1, Canada

  • OCT 12 - 13 - DUCATI AUSTIN - 3232, 812 E Braker Ln, Austin, TX 78753

  • OCT 15 DAINESE CHICAGO 1216 N Clybourn Ave, Chicago, IL 60610

  • OCT 16 - 17 BATTLEY CYCLES DC 4147, 7830 Airpark Rd, Gaithersburg, MD 20879 

  • OCT 18 - 19 DUCATI BOSTON 83 Mystic Ave, Medford, MA 02155 

  • OCT 20 - 21 DUCATI DETROIT 33828 Woodward Ave, Birmingham, MI 48009

  • OCT 23 - 24 DAINESE NYC 140 6th Ave, New York, NY 10013

  • NOV 3 - 4 DAINESE ORLANDO 100 W Livingston St, Orlando, FL 32801 

  • NOV 6 – 7 DAINESE LA 1418 Lincoln Blvd. Santa Monica, CA 90401

  • NOV 8     DAINESE SF 131 S Van Ness Ave, San Francisco, CA 94103

  • NOV 9-10 MOTOCORSA PORTLAND 2170 NW Wilson St, Portland, OR 97210

  • NOV 11 – 12 PACIFIC MOTORSPORTS 21000 Westminster Hwy #2120, Richmond, BC V6V 2S9

Dainese Custom Suit Experience

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Tuesday, April 24, 2018 — Dainese presents Custom Works, a service for fully-customized and made-to-measure Dainese motorcycle racing suits and jackets for race and street enthusiasts.

The multi-channel experience begins online with the new 3D Configurator and continues at the store where the personalized garment is delivered to the customer. Custom Works is an engaging process that combines the practicality of digital configuration with the craftsmanship of a unique, handmade product.

With Custom Works, Dainese offers all bikers the quality and know-how it has acquired with more than 45 years of experience in the production of personalized leather suits. For nearly half a century, Dainese has grown, collaborated and shared its goals with the greatest riders of all time, from Giacomo Agostini to Valentino Rossi. Over this same period, Dainese has always pushed the boundaries of innovation.

With Custom Works, anyone can have a tailor-made garment and create his or her own unique design, choosing from a vast array of leather colors and accessories, with the option of adding words and images.

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The new Custom Works is a fully updated multi-channel experience. Accessible via the Dainese website, the brand-new 3D configurator allows each motorcyclist to personalize his/her leather suit, jacket or pants in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colors of the various parts, select accessories (plates, sliders), and upload words and images that are immediately visible on the 3D garment.

Once the design is complete, the biker saves the model and books an appointment during which sizes are taken. The purchase is then completed at a Certified Custom Works Center - a network of stores authorized and certified by Dainese to offer the Custom Works service. 

The 25 anatomical measurements needed for the personalized garment are taken with the support of a specialized consultant. Special consideration is also given to the customer's specific needs and the expected use of the product. At the Store, customers can actually touch the technology, materials, finishes and accessories that give life to the most advanced Grand Prix leather suits and that are also used to create the customized garment. 

With Custom Works, every customer can wear an absolutely unique Dainese garment.

When I clicked on the configurator to see what options were available for women, I found two track suits: 

  1. Laguna Seca 4 $1299 - more aggressive race fit, more stretch panels and tighter overall
  2. Avro - $999, relaxed fit, not a full race cut

If I chose a custom design/color, it was an additional $629. After that, I could pick a custom shoulder slider which is available in fun colors ($47.95) or the flag of your choice for an additional $94.95. These are all costs in addition to the MSRP of $1299.

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Lastly, there's the additional cost for a fully custom size. Just an additional $795. Generally you'll spend anywhere from $1500-$2000 for a great custom suit anyhow. 

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Currently there aren't any separates option for women. But there aren't many for men either, just one jacket (Racing D1) and no pants. 

If you're interested in setting up an appointment, Click Here to visit the configurator and submit a request.  The closest location to Philadelphia is the Dainese New York store. 

Happy Track Day'ng! 

Cover Your Assets West Coast Tour

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Worse for Wear Announces West Coast “Cover Your Assets” Tour
Richmond, Virginia-based motorcycle clothing brand Worse for Wear teams up with Stellar Moto Brand for a two week pop-up tour through California, Oregon, and Washington.

November 16, 2017 | Richmond, Virginia - Laura Smith and Jenna Stellar, founders of Worse for Wear and Stellar Moto Brand, have announced West Coast tour dates to showcase their popular collections of motorcycle riding gear for women in time for the holidays. From Worse for Wear’s custom-sized and fitted protective riding jeans to Stellar’s Los Angeles-inspired fashion-forward protective apparel, these collections are specifically designed for and by women riders. Both founders will be on-hand at each event to help attendees get geared up and “cover your assets”.

Starting December 1st, Laura and Jenna will host a series of “One Night Stands” starting in San Diego, California. This unique two-week event will give women riders an opportunity to try on some of the best women’s motorcycle gear on the market. Best of all—both independent brands are proudly made in the U.S.A. Event dates are below.

December 1: San Diego, CA at Cerberus Moto
December 2: Newport Beach, CA at Ducati Newport Beach
December 4: Castro Valley, CA at Cornerstone Coffee & Brewing
December 5: San Francisco, CA at Thee Parkside
December 6: Sacramento, CA at Vintage Monkey
December 8: Portland, OR at 2 Stroke Coffee Company
December 9: Seattle, WA at The Wick Motorcycles & Coffee
December 13: Los Angeles, CA at Goldmine

“Stellar Moto Brand was born from a desire for real protective moto wear that looks good on and off the bike and actually provides protection for the rider. Our apparel is a blend of space-age tech and old-school cool that meets the needs of the modern motorcyclist,” -Jenna Stellar, founder of Stellar Moto Brand.

With this pop-up tour, Laura and Jenna are hoping to reach a wide variety of women riders up and down the West Coast who are looking for fashionable, yet protective women’s motorcycle gear that they just can’t find anywhere else.

“One of the biggest challenges women riders face is finding real riding gear to try in person and getting properly fitted. Laura and Jenna are not only providing options to them, but showing them what’s happening in the world of motorcycle gear for women. Made for women riders, by women riders.” - Joanne Donn, founder of GearChic.com

“I started this brand in 2015 with the idea that every woman of every shape and size deserves protective riding gear that fits and looks good, every time I see the smile that lights up a woman’s face when she tries on a pair of our jeans, I know I’ve done the right thing.” - Laura Smith, coFounder of Worse for Wear

About Worse for Wear
Worse for Wear is a women-owned, locally-made motorcycle brand based in Richmond, Virginia. Their flagship Crosstown riding jeans are fully customizable and specifically designed for women riders. Worse for Wear strives to offer protective jeans with the perfect fit for every woman’s body, making them the ultimate choice in both protection, fit, and fashion. View the entire collection at worsewear.com or visit them on Facebook.

About Stellar Moto Brand
Style meets protection at Stellar Moto Brand. As a brand that’s hell-bent on getting motorcycle culture to gear up with technical apparel that won’t assault the eyes, Stellar focuses on style-conscious individuals who seek both protection and fashion. View the entire collection for men and women at stellarmotobrand.com or visit them on Facebook.

For more information about the Cover Your Assets tour, contact Laura Smith at laura@worsewear.com or by calling (804) 433-3855.

 

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Laura Smith

Co-Founder, Worse for Wear

Motorcycle Apparel for Women

+1-804-433-3855

worsewear.com | Twitter | Instagram | Facebook | LinkedIn

Reviews and a Riding Jean Party

It's been a busy weekend. 

First, I want to invite women riders of Philadelphia to a special pop up party that we're having:

Saturday, September 30th in Philadelphia, 7pm-9pm. 

The exact location is TBD but will be somewhere in Center City. I will do my best to find somewhere convenient to the freeways and with decent parking. 

If you've been looking for the best pair of women's riding jeans then look no further because Laura is bringing the best. She also offers fully custom - made to your measurements - jeans.

https://shop.worsewear.com/collections/all

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If you've never heard of her jeans, please listen to my latest podcast interview with Laura to find out more details and information. 

This event is limited to 20 Women Riders only. Due to the intimate nature of this event, men are not invited to this party. Next time! 

Event Details and RSVP here: 

https://www.facebook.com/events/804848576349084/

Don't worry, if you don't facebook just post a comment that you plan on attending and I'll make a note. Or drop me a line at gearchic at geemaildotkom with your full name and what you ride so I can add you to my list!

Please check the Facebook Page for location updates, of course I will also post on my social feeds and update this post when the location is finalized. 

Next, I've got reviews, review and reviews ready on my website: 

 

 

Great Bag for Riding Your Motorcycle at Night

timbuk2_custom_bag_reflective I was driving home earlier tonight and I passed quite a few bicyclists who were not only riding down a one way street in the wrong direction, but also wearing absolutely NOTHING that made them noticeable at night. Argh. I try to look out for anyone on two wheels but it's definitely not easy when they're practically wearing all black. Scary.

I love my custom Timbuk2 bag, which I specifically chose reflective material for. It's also 100% waterproof and the perfect size. If you go to their website, you can customize it based on fit and laptop size. Lots of colors and fabrics to choose from too. You can even go ALL reflective! The material is day and night reflective, and sticks out like a sore thumb at night.

Ride Safe and Reflective!

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Motorcycle Gear for Very Petite Women

We got an email the other day via Moterrific.com, regarding a listener who's searching for gear for a very, very small woman. She weighs 80lbs and is 4'8". Unfortunately, at anything below 100lbs, there are no options available off the rack. If you or someone you know weighs less than 100lbs, then I would recommend one of the following options:

1. Youth Dirt Gear

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Something like the Youth Protection Jacket above with this Tourmaster Youth Jacket. For the lower half of the body, I would recommend knee guards like these over jeans.

2. Kinder Rider

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Kinder Rider offers a 2 piece jacket and pants suit, as well as gloves. The outfit is constructed of real Cordura and fully armored from head to toe! There are also a few different color options for the jacket as well. The size chart doesn't have any measurements, but hopefully contacting them will help you choose the right size.

3. Custom Gear

There's always the option of getting a custom 1 or 2 piece suit from one of the brands on my directory.

 

4. Youth Racing suit

Who knew? Dainese makes a Youth Racing Suit! The sizes are defined on the size chart here.

Custom 1 and 2 Piece Gear / Suits

I've updated my directory with companies that offer a variety of custom motorcycle gear options. Everything from Kevlar pants to racing suits, to touring suits. Check it out! http://gearchic.com/geardirectory/1-and-2-piece-suits/

Custom Suit or Jacket from Dainese

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If you've ever wanted that perfectly tailored motorcycle outfit, now's the time. Mark your calendars and make an appointment. Contact the shop closest to you above for details.

One Piece Textile Suit for Women

Do you know who makes the only fully custom one piece suit specially designed for women riders?

TeizMotosports.  www.teizms.com

You can buy other custom one piece textile suits, yes. But they aren't going to offer the kind of fit that many women need (hips, waist, thighs!).  Featuring great armor, front cargo pockets, waterproof zippers and more.  The price point is definitely high ($899), but certainly appropriately priced for a fully custom suit measured to your needs and fit for a woman, not a man.

Even the SAS-TEC Armor that they used are sized and shaped specifically for women. No detail has been spared!

I haven't had any personal experience with one, but I do know that every effort has been made to make this suit truly fit and work for us.