Cover Your Assets West Coast Tour


Worse for Wear Announces West Coast “Cover Your Assets” Tour
Richmond, Virginia-based motorcycle clothing brand Worse for Wear teams up with Stellar Moto Brand for a two week pop-up tour through California, Oregon, and Washington.

November 16, 2017 | Richmond, Virginia - Laura Smith and Jenna Stellar, founders of Worse for Wear and Stellar Moto Brand, have announced West Coast tour dates to showcase their popular collections of motorcycle riding gear for women in time for the holidays. From Worse for Wear’s custom-sized and fitted protective riding jeans to Stellar’s Los Angeles-inspired fashion-forward protective apparel, these collections are specifically designed for and by women riders. Both founders will be on-hand at each event to help attendees get geared up and “cover your assets”.

Starting December 1st, Laura and Jenna will host a series of “One Night Stands” starting in San Diego, California. This unique two-week event will give women riders an opportunity to try on some of the best women’s motorcycle gear on the market. Best of all—both independent brands are proudly made in the U.S.A. Event dates are below.

December 1: San Diego, CA at Cerberus Moto
December 2: Newport Beach, CA at Ducati Newport Beach
December 4: Castro Valley, CA at Cornerstone Coffee & Brewing
December 5: San Francisco, CA at Thee Parkside
December 6: Sacramento, CA at Vintage Monkey
December 8: Portland, OR at 2 Stroke Coffee Company
December 9: Seattle, WA at The Wick Motorcycles & Coffee
December 13: Los Angeles, CA at Goldmine

“Stellar Moto Brand was born from a desire for real protective moto wear that looks good on and off the bike and actually provides protection for the rider. Our apparel is a blend of space-age tech and old-school cool that meets the needs of the modern motorcyclist,” -Jenna Stellar, founder of Stellar Moto Brand.

With this pop-up tour, Laura and Jenna are hoping to reach a wide variety of women riders up and down the West Coast who are looking for fashionable, yet protective women’s motorcycle gear that they just can’t find anywhere else.

“One of the biggest challenges women riders face is finding real riding gear to try in person and getting properly fitted. Laura and Jenna are not only providing options to them, but showing them what’s happening in the world of motorcycle gear for women. Made for women riders, by women riders.” - Joanne Donn, founder of

“I started this brand in 2015 with the idea that every woman of every shape and size deserves protective riding gear that fits and looks good, every time I see the smile that lights up a woman’s face when she tries on a pair of our jeans, I know I’ve done the right thing.” - Laura Smith, coFounder of Worse for Wear

About Worse for Wear
Worse for Wear is a women-owned, locally-made motorcycle brand based in Richmond, Virginia. Their flagship Crosstown riding jeans are fully customizable and specifically designed for women riders. Worse for Wear strives to offer protective jeans with the perfect fit for every woman’s body, making them the ultimate choice in both protection, fit, and fashion. View the entire collection at or visit them on Facebook.

About Stellar Moto Brand
Style meets protection at Stellar Moto Brand. As a brand that’s hell-bent on getting motorcycle culture to gear up with technical apparel that won’t assault the eyes, Stellar focuses on style-conscious individuals who seek both protection and fashion. View the entire collection for men and women at or visit them on Facebook.

For more information about the Cover Your Assets tour, contact Laura Smith at or by calling (804) 433-3855.


Laura Smith

Co-Founder, Worse for Wear

Motorcycle Apparel for Women

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