dirt / dual sport

Do We Want Jade or Pink Dirtbike Gear?

ridelikeagirl_womens_dirtbike_supermoto_motorcycle_tshirt.jpg

Thor's 2014 Motocross women's dirtbike collection includes the Phase Kit Tilt outfit, which includes a jersey, gloves and pants. I'm not a dirty girl yet, but if I were I would totally wear either of these outfits. Two color options including Navy/Jade and Black/Pink are available. Which one do you like? Which one would you choose? I actually like both color sets. I think the pink one appeals to me because of the way they incorporated the pink. Not too loud or annoying, just a few accents and logos. I am partial to magenta/pink and do HATE the light, baby pink options. I'm also a fan of richer colors like navy/turquoise/purple. The jade is more like a light green in my eyes, so maybe that's why it doesn't bug me. Which outfit would you choose?

thor_phase_tilt_womens_dirt_gear_pink_black

thor_phase_tilt_womens_dirt_gear_jade_navy

Klim Ladies Offroad Savanna Pants

klim savanna offroad womens dual sport pants motorcycle If you're a dual sport or offroad rider, you know how hard it is to find women's gear.

Klim offers a woman's offroad pant that is on par with their men's Dakar pants. They're even offering these in size US 2-16 and tall sizes!  The fit is great for anything upright, and there is plenty of room in the knees for knee guards and external body armor. There are also pockets to add armor inserts but since they're designed mainly as an offroad pant, armor isn't included. They're very hip friendly and generous across the thighs/butt.

Unfortunately they're not waterproof but that's where the Altitude would come in handy.

Dual Sport / Adventure Gear for Women

Klim Savanna Womens Off Road Pants Dual Sport Adventure

Is there such a thing? Not quite, but there are a few options that have hit the market from a couple of companies including Olympia, REVIT and now Klim. 

If you thought street options were minimal for women, think again. Dual sport/adventure gear is even more difficult to find. 

Klim has been a leader in the offroad / adventure market, making fantastic GORE-TEX soft shell jackets with incredible abrasion resistance and performance (no internal removable layers). Many female ADV riders have been asking for the same thing.  

In response, Klim released the Savanna OffRoad Pants and a matching Jersey and Glove:

Klim Savanna Womens Offroad Jersey Klim savanna offroad glove black

 

Although these are at higher price points than their competitors, you'll find the quality to be a little higher (Cordura construction on the pants, YKK zippers, etc) and more durable. 

 

I think they've also realized how important it is to offer a street jacket as well, and they've posted this poll on their website to get feedback from real women riders as to what options they prefer. Now *that's* an idea! Great job, Klim. It's fantastic that you're actually trying to see what real women want and not what other men would prefer. 

Here's a link to the poll, if you're interested in giving your $0.02. Launching a new women's line is a huge gamble these days so it's a good sign that Klim is willing to take this leap. 

http://klim.polldaddy.com/s/womens-color-options

 

Rant. Marketing Motorcycles to Women

Suzuki Motorcycles Women GearChic

How can manufacturers do a better job of marketing to women? I don't really know the answer to this, but something I'd personally love to see is a woman of color (let's be honest, we hardly see women of color, fully clothed anyway, in these ads), FULLY geared up. I don't care if it's a cruiser, sportbike, dual sport, dirt, standard, supermoto, chopper, whatever.  Just show me something ELSE than the same tired bikinis, babes, and squids. 

After reading this article on the Huffington Post about Bic's stupid marketing campaign by making a pen for Her (WTF?? I didn't realize I was having such a hard time writing this whole time using my man pen), I thought about what a horrible job motorcycle manufacturers are doing 'trying' to market to us. Because they're not marketing to us, they're marketing to your male friend, husband or boyfriend to try and get you to ride. Why not market to us directly? Stop ducking the issue and bring it to me.  

And seeing a woman in a half helmet wearing absolutely nothing in a tv ad doesn't count. Advertising motorcycles to women should move women forward, and inspire them to gear up or try something new. Whether it's a basic rider course, a track day, a dirtbike class, a supermoto school or an advanced street course. How about prioritizing safety over sexy?

Frankly, I'm sick of it. I look forward to the day where women are in charge of these marketing campaigns. A day where companies are willing to take a risk to put out a positive message to (potential and existing) women riders. And PLEASE PLEASE put down the pink pens, pencils, crayons, whatever it is you idiots use to 'color' these ads. I personally hate pink, and although not all women hate the color, it's unfair to label us all as pink lovers. We're not men, we aren't distracted by bright colors and boobs. Stop it. 

Guess what, it's not 1950 anymore. You don't have to spend billions of dollars advertising in print ads. How many of us get our news online these days? 

I know our numbers are only ~20%, but one way to get our number to 50% is to present meaningful, positive change in the way women are portrayed as motorcyclists. And stop spreading the old, tired message of the 'biker lifestyle' whatever that is. 

Interesting Facts: MIC Women Rider Fact Sheet, courtesy of the Motorcycle Industry Council

ps. this post is in no way endorsed, promoted or encouraged by suzuki. I just happen to adore my SV650 :)