Cover Your Assets West Coast Tour

Worse for Wear Announces West Coast “Cover Your Assets” Tour
Richmond, Virginia-based motorcycle clothing brand Worse for Wear teams up with Stellar Moto Brand for a two week pop-up tour through California, Oregon, and Washington.

November 16, 2017 | Richmond, Virginia - Laura Smith and Jenna Stellar, founders of Worse for Wear and Stellar Moto Brand, have announced West Coast tour dates to showcase their popular collections of motorcycle riding gear for women in time for the holidays. From Worse for Wear’s custom-sized and fitted protective riding jeans to Stellar’s Los Angeles-inspired fashion-forward protective apparel, these collections are specifically designed for and by women riders. Both founders will be on-hand at each event to help attendees get geared up and “cover your assets”.

Starting December 1st, Laura and Jenna will host a series of “One Night Stands” starting in San Diego, California. This unique two-week event will give women riders an opportunity to try on some of the best women’s motorcycle gear on the market. Best of all—both independent brands are proudly made in the U.S.A. Event dates are below.

December 1: San Diego, CA at Cerberus Moto
December 2: Newport Beach, CA at Ducati Newport Beach
December 4: Castro Valley, CA at Cornerstone Coffee & Brewing
December 5: San Francisco, CA at Thee Parkside
December 6: Sacramento, CA at Vintage Monkey
December 8: Portland, OR at 2 Stroke Coffee Company
December 9: Seattle, WA at The Wick Motorcycles & Coffee
December 13: Los Angeles, CA at Goldmine

“Stellar Moto Brand was born from a desire for real protective moto wear that looks good on and off the bike and actually provides protection for the rider. Our apparel is a blend of space-age tech and old-school cool that meets the needs of the modern motorcyclist,” -Jenna Stellar, founder of Stellar Moto Brand.

With this pop-up tour, Laura and Jenna are hoping to reach a wide variety of women riders up and down the West Coast who are looking for fashionable, yet protective women’s motorcycle gear that they just can’t find anywhere else.

“One of the biggest challenges women riders face is finding real riding gear to try in person and getting properly fitted. Laura and Jenna are not only providing options to them, but showing them what’s happening in the world of motorcycle gear for women. Made for women riders, by women riders.” - Joanne Donn, founder of GearChic.com

“I started this brand in 2015 with the idea that every woman of every shape and size deserves protective riding gear that fits and looks good, every time I see the smile that lights up a woman’s face when she tries on a pair of our jeans, I know I’ve done the right thing.” - Laura Smith, coFounder of Worse for Wear

About Worse for Wear
Worse for Wear is a women-owned, locally-made motorcycle brand based in Richmond, Virginia. Their flagship Crosstown riding jeans are fully customizable and specifically designed for women riders. Worse for Wear strives to offer protective jeans with the perfect fit for every woman’s body, making them the ultimate choice in both protection, fit, and fashion. View the entire collection at worsewear.com or visit them on Facebook.

About Stellar Moto Brand
Style meets protection at Stellar Moto Brand. As a brand that’s hell-bent on getting motorcycle culture to gear up with technical apparel that won’t assault the eyes, Stellar focuses on style-conscious individuals who seek both protection and fashion. View the entire collection for men and women at stellarmotobrand.com or visit them on Facebook.

For more information about the Cover Your Assets tour, contact Laura Smith at laura@worsewear.com or by calling (804) 433-3855.

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Laura Smith

Co-Founder, Worse for Wear

Motorcycle Apparel for Women

+1-804-433-3855

worsewear.com | Twitter | Instagram | Facebook | LinkedIn

Another Cross Country Ride!

Suffragettes Centennial Motorcycle Ride Announced for August 2020

Looks like my girl Alisa Clickenger is at it again. I can't wait to join their team to help make this happen in 2020. 

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A ride celebrating the power, freedom and unity of American women on the centennial of the right to vote.

Progress is measured in big and small ways every day. A formative step towards the equality of Women in America was the passage of the 19th amendment of the US constitution allowing American women equal vote in fair and free elections. Progress continues on to this day and will be celebrated in August of 2020 with the Suffragettes Centennial Motorcycle Ride. This cross-country ride is dedicated to all women who have fought for equality in the voting booth, in business and in life.

 The Suffragettes Centennial Motorcycle Ride 2020 (SCMR2020) is a female-centric multi-route cross-country motorcycle ride. The primary routes depart from the West Coast and arrive in Washington, D.C. approximately three weeks later. Major cities across the country will be announced as starting points for rides that will join into a single large group as they roll towards Washington, D.C. The ride will benefit several charities that service female interests across the US, and will be broadly shared via social media and editorial coverage.

Riders will have the option of registering for a nearly all-inclusive three-week tour, with other options for shorter rides. Each ride will feature unique points of interest, historic locations and will wrap itself in the majestic scenery of the United States. SCMR2020 is being announced early to inspire women to brush up on riding skills, learn how to ride and to set a goal to join what will surely be a legendary group making a powerful statement.

(Namibia, 2014: Alisa Clickenger, Founder of Women's Motorcycle Tours)

The event is being managed by Alisa Clickenger of Women's Motorcycle Tours in partnership with Robert Pandya of SpokesPeople LLC. “I have been hosting rides and events for women for many years after discovering the freedom and sisterhood of riding, and I am humbled and inspired by the Suffragettes,” says Clickenger. “Two summers ago I produced the Sisters’ Centennial Motorcycle Ride to celebrate the bold American attitude and confidence of the legendary Van Buren Sisters ride in 1916. The Suffragettes Centennial Motorcycle Ride is intended to honor and increase the appreciation for how far women have come, and how far we will go.”

     “I have been involved in women’s riding initiatives for my entire professional career,” says Pandya. “SCMR2020 is going to be a great and meaningful event, and will arrive in Washington, D.C. with the strength and power that only a women’s ride can deliver. I know that this ride will be transformational for every participant and I know it will inspire women for generations to come.”

Those wanting the latest information on SCMR2020 can sign up for a mailing list at http://eepurl.com/c-_Viz . Updates will be sent regularly in the coming months. There will be limited entries into the three-week Full Ride Tour program, with other shorter ride options as well. Registration will start in 2018.

SCMR2020 is open to sponsorships and activation opportunities, and we’ll be tailoring each ride to create the most compelling experience possible for the participants. Interested organizations and companies can connect with the SCMR2020 team at Info@CentennialRide.com.

A complete website inclusive of the general route, inspiring stories of female riders, resource listings such as riding schools, female-friendly motorcycle media, apparel guides and more is being developed and will launch in the coming months.

“This is an exciting and epic idea! It’s going to have a lot of moving pieces,” says Clickenger. “I know that our team will deliver a unique and historical ride that will ignite women across the country. I am so excited to once again ride with mothers, daughters and sisters who share the vision and who choose to live an inspired life!”

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The Suffragettes Centennial Motorcycle Ride is presented by Women's Motorcycle Tours, a Limited Liability Company. We recommend that all riders join the American Motorcyclist Association and enjoy the benefits of membership. SCMR 2020 media and sponsorship inquiries can be directed to Info@CentennialRide.com.

Moterrific Podcast

In case you haven't listened, a gentle reminder of the biweekly podcast that my friend Cristi and I like to record about motorcycles. 

Episode 99.5 is coming this week, where we talk about the latest motorcycle launches from EICMA, Milan Motorcycle Show. Stay tuned! In the meantime, you can find Episodes 1-99 here:

http://www.moterrific.com

New Honda Goldwing Commercial

In case you missed it, a new Goldwing was recently announced. Along with this awesome video this week that highlights the diversity in motorcycling many of us have been waiting to see all along. 

Thank you Honda!