stories

Oooooo Rizoma Farkles

A snapshot of my friend's Street Triple R with Rizoma goodies like these lovely axle frame sliders. Goldie is dying for some upgrades next season. 

A snapshot of my friend's Street Triple R with Rizoma goodies like these lovely axle frame sliders. Goldie is dying for some upgrades next season. 

For those of you who have been lusting after Rizoma farkles (okay I've been lusting after Rizoma farkles) an exciting announcement from our friends at Rev'it. whoop!

Rizoma USA and REV'IT! USA form exclusive North American partnership

Ferno, Italy and Oss, Netherlands, October 3, 2017. Rizoma USA and REV’IT! USA have formed a partnership that gives REV’IT! USA exclusive distribution rights for the premium Italian parts and accessories brand in the United States and Canada, effective October 1, 2017. The alliance will create a position for Rizoma to more deeply penetrate the US and Canadian markets, and to deliver the highest level of service and support to its dealers.

REV'IT!, a global leader in protective motorcycle apparel, will migrate all operations for Rizoma US to its East Coast headquarters in Brooklyn, as of October 1. Strategic sales and marketing synergies are expected to help broaden both brands’ growing dealer networks across the North American motorcycle parts and accessories markets.

Of the deal, Managing Director at REV'IT! Sport International Ivan Vos says, "This partnership highlights a shared passion for design, performance and innovation, and pushes forward our mission of delivering premium products to our retail partners in North America. We feel that there is excellent potential for both brands via this partnership.”

Fabrizio Rigolio, CEO of Rizoma, says “For some time we have wanted stronger market penetration in the US and Canada, with the aim of optimizing both our presence and service for our dealers. As with all our projects, we want to achieve the best possible result without compromising on our core values, and to do so, we must align with the best partners. This partnership was born through the sharing of this vision, with the aim of bringing Rizoma USA a new step towards the future.”

Paolo Bacchiarello, REV’IT! Sport USA VP of Operations adds, “We are happy that Rizoma has trusted us to develop both markets further. Our organization continues to grow strongly in the USA and Canada and Rizoma’s excellent brand recognition and quality focus are assets to the current portfolio."

Dealers looking for more information on Rizoma retail opportunities may contact the new Rizoma US office at 718.624.2162.

Download the press release in a Word file
 
PRESS CONTACTS
The Americas: Tracy Motz / E: tracy.motz@rizoma.com / T: +1 718 624 2162, ext 3
Europe: Thomas Bagnaschi / E: Thomas.bagnaschi@rizoma.com / T: +39 0331 242020


ABOUT RIZOMA
 
Driven by the visionary enthusiasm of its founders, in just over 15 years Rizoma has come a long way. Founded in 2001 as a small workshop near Milan, it is now recognized globally as a leading brand producing cutting-edge technological solutions in the bike and motorcycle industries, with products that stand out for their unique style. Rizoma is distributed worldwide. www.rizoma.com
 
 ABOUT REV’IT!
 
Since 1995, REV'IT! has redefined industry standards, with a mission to create the most innovative, functional and stylish motorcycle apparel on the market. Countless hours of research and development have resulted in gear perfect for riders’ diverse needs, from finding the perfect line on the track, to tackling the city streets, to braving the paths less traveled. REV’IT! is headquartered in Oss, The Netherlands, with its North American operations in Brooklyn, New York. www.revitsport.com 

Motorcycle Etiquette

brammo_empulse As a city girl, I find myself surrounded by a variety of motorcycle / scooter riders. I can honestly say that I've never seen people ride the way they do here. 

I've gotten used to seeing the whole No Helmet, No Gear thing, given PA's lack of a helmet law. But what is really annoying is the lack of motorcycle etiquette (including scooters) that I'm used to experiencing. In addition to general lack of pedestrian and driver safety really. But I suspect that sort of thing is common in most big cities.

Tonight, I was riding home just a few blocks from my house about to pull into a gas station on my right. I'm going maybe 10-15mph and these two bikes pass me on the left inside my lane. I've NEVER had that happen when I rode in San Francisco. Ever. The one time I had someone pass me on the right while out riding my ride leader yelled at him for being such an ass (and doing that to other riders as well, not just me).

The attitudes about motorcycles and scooters here are far less serious and seem whimsical at best. I guess it's a difference in attitudes that are specific to this region. I don't know.

But what I do know is that I'll never be ok with it. And if you're one of those people who like passing your fellow motorcyclists in their lane WITHOUT permission, you're not only risking my life but yours.

So Excited! Women's Motorcycle Boots with Real Ankle Protection

dainese_torque_d1_womens_boots reddainese_torque_d1_womens_boots_black  

As soon as the temperatures come back up and it's time to go riding again, I'll be upgrading my everyday riding boots to these beauties, the Dainese Women's Torque D1 Boots. With my tiny Size Euro 36 / US 6.5 feet, it's incredibly difficult to find motorcycle boots that offer real ankle protection. What this means is full lateral support, and that these boots will make it nearly impossible for your leg to bend sideways at the ankle. Hopefully it should minimize the injury to a sprain or fracture vs. the need for major surgery.

Although you can't 100% prevent every injury, you can drop it down to the best possible outcome. When I crashed last June, I got lucky when I lowsided because although my foot was pinned underneath the bike for a bit, I only walked away with a fat bruise. Every accident is different, and you have no idea what can happen to you in each circumstance. Some people wear absolutely nothing and get up without a scratch, who knows how? But then there are many riders who can't get up at all. I don't want to be one of them, and rather than gamble with the ability to walk comfortably without pain, I'd rather wear a better boot.

Sidi Vertigo Lei lowside accident swollenfoot_after_motorcyclecrash_nobrokenbones_sidi

I do *adore* my Sidis, but I have to give in to the extra protection that these offer. They're too good to pass up.

dainese_torque_d1_womens_boots_pink

 

I just hope they fit me as good as my Sidis do. I only got to try the 36 (barely, since my feet couldn't get into the opening!) and not the 37. I put on a 38 and definitely had enough room to add my amazing insoles.

riding motorcycles with lifted insoles

So FYI, these do run narrow especially at the instep. The opening is rather narrow.  So I recommend ordering a size up unless you have narrow feet.