It's always great when new gear comes out for us, isn't it? This time it's from a more fashion based, motorcycle "inspired" company. The Aether Apparel Horizon jacket is $595 and is available in 3 different colors up to a size XL (~44" chest).
I'm always skeptical of these sorts of companies (fashion based) making riding gear, because riding gear requires a certain fit that isn't easy to figure out. Especially when you add women's bodies into the mix. I want to say that this jacket was launched recently as of this week from Aether, but I'm not 100% sure about that.
This jacket has a built in waterproof membrane and a couple of vents which I'm going to guess doesn't allow for direct ventilation (which allows the air to flow directly to your body and isn't blocked by a membrane like the Klim Altitude). It also features full D3O body armor in the back, elbow and shoulders, so you know it offers some real protection.
However, I still question why the Horizon is so expensive, given the lack of technical features such as direct vents, a connection zipper for riding pants or a removable thermal liner. Not to mention the multiple seams running down each arm, which can make them more vulnerable in a crash. Perhaps they're using an advanced construction technique that I'm not aware of, I have no idea.
There aren't very many truly stylish, fashionable jackets that have the technical features many of us want and need out there, so it's definitely awesome when we get something else to choose from. Looking at this jacket, it competes with something like this Dainese Elysee D Dry which doesn't offer the extra vents, but it costs $200 less. Besides $150 worth of body armor, what else do you get for almost $600?
Either way, I just hope that this really works the way it should be intended; crashing, not modeling.